UNILATERAL MINIMUM ADVERTISED PRICING (UMAP) POLICY
As an industry leader in the supply of natural wellness and beauty products including nutritional and dietary supplements, Sunwarrior, a Utah corporation is focused on maintaining high margins for our retail and distribution networks. In recognition of the investment in time and resources required for our retailers and distributors (collectively, “Resellers”) to provide the level of customer service and product knowledge expected from our customers, Sunwarrior is committed to enforcing policies which allow our Resellers to maintain high profit margins through the sale of Sunwarrior’s products. Sunwarrior has an established Minimum Advertised Price (MAP) policy (the “Policy”) that an authorized Reseller must follow for the online advertising and marketing of Sunwarrior’s products in the United States and Canada. All Resellers of Sunwarrior’s products must agree and adhere to the terms and conditions of this Policy.
UMAP Policy Guidelines for Sunwarrior’s Products
The MAP for Sunwarrior’s products can be found at www.Sunwarrior.com/UMAP and incorporated herein (the “Pricing Schedule”). All advertised prices must be at or above the MAP for Sunwarrior’s products if a MAP price has been established by Sunwarrior for such products. Resellers are also responsible for ensuring their Sunwarrior product pricing is at or above the MAP on internet search engines. Resellers are free to set the actual resale price of any product so long as it is at or above the MAP given the most recent Pricing Schedule. This Policy for Sunwarrior’s products applies to all permitted online advertising placements.
Permitted online advertising placements include social media sites and Resellers’ own websites. Advertising of Sunwarrior’s name and/or products through any other online form, including without limitation, internet placement with third parties (e.g., banner ads, broadcast emails, destination pages, third-party sites, internet search engines, and e-commerce marketplaces such as Amazon, eBay, Shopify, Google Shopping, etc.) is a violation of this Policy.
Resellers are not required to list prices in advertising. However, if a price is listed in an advertisement it must be at or above the MAP. Furthermore, advertisements that list a percentage discount that take the price below MAP is also a violation of this policy.
Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the Policy.
Price matching policies are acceptable; however, price matching cannot be used as a valid reason for violations of this Policy. Advertised price must always be at the MAP or higher.
It is not a violation of this Policy to advertise discounts attributable to “Subscribe and Save,” or “Auto-Ship and Save,” or “Repeat Delivery,” or other subscription or auto-replenishment loyalty discount programs even if those discount programs result in a price below the MAP. However, the advertisement cannot reflect the discount percentage or total amount off.
Two or more products may be featured in the same advertisement as long as the advertised price for each product is not below the MAP (or, if two products are advertised in a single bundle, the combined advertised price may not be below the combined MAP for the two products).
Sunwarrior’s products may not be combined with products from other suppliers or brands if advertisement reflects a discount price or percentage below the MAP.
Advertising a free bottle, two-for-one, free gift cards, services, or merchandise with Sunwarrior’s products violates this Policy except as expressly permitted by Sunwarrior herein. From time to time, Sunwarrior may offer rebates or special promotions on its products, and in such cases, Reseller may match (but not exceed) any such rebate or special promotion, only during the period that Sunwarrior offers the same. Advertising the same rebate or special promotion does not violate this Policy as long as the MAP is shown by the Reseller along with the compliant rebate or discount amount.
UMAP Policy Compliance & Violations
At the sole discretion of Sunwarrior, failure to comply with this Policy may result in the immediate loss of “Authorized Reseller” status and a Reseller’s ability to purchase Sunwarrior’s products both direct as well as through distribution.
Each Reseller is solely responsible for compliance with this Policy. Sunwarrior will not review advertisements, websites, or other sales materials in advance to determine compliance or otherwise approve any Reseller plans submitted to Sunwarrior.
Sunwarrior will utilize the following steps to resolve Policy violations:
- Any and all Resellers selling Sunwarrior’s products which have not agreed and adhered to this Policy are classified as “Unauthorized Resellers.” Unauthorized Resellers are not permitted to sell Sunwarrior’s
- Authorized Resellers are required to ensure compliance with the Policy from any dealer selling Sunwarrior’s Unauthorized dealers should not be sold to or provided a feed from any Authorized Reseller whatsoever.
- Violations from Authorized Resellers will need to be corrected within 24 hours of notification:
- First violation: Authorized Reseller’s account will be put on hold temporarily and a warning will be Policy violations must be corrected within 24 hours. Upon correction and following 30 days of compliance, violation will then be cleared.
- Second violation: Authorized Reseller’s account will be put on hold for 180 After this period, Sunwarrior will review and determine if the Reseller’s account is to be reinstated.
- Third violation: Should Sunwarrior decide to reinstate an Authorized Reseller who has previously demonstrated a second violation, yet violates a third time, the account will be deemed unauthorized
***Whenever Sunwarrior issues a new or modified Pricing Schedule, pricing must be updated immediately upon receipt of notification from Sunwarrior.
No Sunwarrior employee or agent is authorized to modify, interpret, or grant exceptions to the Policy or otherwise discuss any aspect of this Policy with any Reseller. The Policy Administrator is the only personnel authorized to communicate decisions regarding the Policy. Resellers with comments or questions may submit them in writing to mapadministrator@Sunwarrior.com.
UMAP Policy Confirmation Agreement
This Policy is effective as of March 2021, by and between Sunwarrior and all Authorized Resellers of Sunwarrior’s products subject to this Policy. Sunwarrior reserves the right, in its sole discretion, to modify, update or suspend the Policy with respect to any or all products by providing notice to all Authorized Resellers of such changes.
Sunwarrior places great value on the efforts of all Authorized Resellers to represent Sunwarrior’s products and support their customers. This Policy is intended to encourage competition for the sale of Sunwarrior’s products in a manner that is consistent with the long-term interests of our customers. We are sure that our Authorized Resellers share in our commitment to customer satisfaction.
Thank you for your prompt attention to this matter, and your continued support for Sunwarrior’s product.
You may contact Sunwarrior’s eCommerce Department with any questions regarding the Product List and UMAP Schedule, this UMAP policy, or the status of your policy compliance or any enforcement against you.
Email email@example.com or write to:
Sunwarrior Compliance Team
2250 N. Coral Canyon Blvd. Ste. 100
Washington, UT 84780